Introduction (Kelly) Every year, I have an internal battle with myself as to whether or not it’s time to bring on someone to help take some of the workload for KBru Comm. Running a successful business takes a ridiculous about of time and effort, but this company is my baby, and handing anything over is…
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The Twelve Hours of Sebring ended several days ago, and as I sit at home with a hot cup of coffee, I’m still utterly exhausted yet on such a high from the weekend. That’s not because the KBru Comm clients had good results (spoiler alert: we didn’t), and it’s not because we had amazing weather…
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Last week at the Rolex 24 at Daytona, a motorsport official told me that in the next year, we’d see a decline in the presence of grid girls. Wednesday morning, Formula 1 officially announced that they’ll do away with grid girls starting in 2018, and I doubt they’ll be the last series to do so.…
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This weekend on the Sahlen’s Six Hours of the Glen FOX Sports broadcast, sports car fans heard the story of Anthony Florio, the race fan who went the extra mile to give one of his favorite drivers, Bryan Sellers, a one of a kind gift. We first met Anthony in 2012 when Bryan and I…
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I remember in my first grade class we put on a play. For the life of me, I can’t tell you what it was about, but I remember this play had trolls. These trolls were malicious and downright annoying. They were ugly on the inside and out, and continuously took their frustrations of life out…
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“A crucial, but often overlooked, function of leadership is creating a culture in which effective communication can flourish.” – Greg Satell, Forbes Contributor. Confession of a public relations representative: When I was in college, I initially thought communications was going to be one of those cake-walk majors. I had just spent two years of my…
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Handling the public relations for multiple clients on a race weekend is generally easy. At the 24 Hours of Daytona, KBru Comm (just myself, KBru, this time around) covered 22 drivers between five cars, and it went swimmingly. I’ll do a blog with tips of how to do this later in the year, but it…
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When I finally made the decision to get my company its own website, I didn’t really do it for the purpose of promoting my business. So much of your professional success in the business of motorsports is built upon your existing relationships and word of mouth. A website has very little influence in whether or…
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UPDATE: The response to this from men and women all over has been overwhelming. Clearly my experience was one that needed to be shared, as women in the sport are also finding their voice and sharing their experiences, to prove this does in fact still exist. Some still don’t feel comfortable enough to share their…
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Once you have your brand’s voice and tone defined, and have a clear mission of what your purpose on social media is, your next step will be to grow your following. Unless you’re a celebrity or a viral sensation, growing your follower base on social media will take a lot of effort and time. It…
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Despite the fact that just anyone can get on social media these days, all it takes is a few minutes on a site like twitter to see that social media is far more than simply talking to the masses. Just as in face-to-face interaction, there’s a social science behind effective communication. When you represent a…
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In 2014, the Bruery started the first round table discussion titled “So You Want to Work in Racing.” We sat down with six established individuals in the motorsports industry and picked their brains, covering how they got started in racing and the advice they have to pass on to other up and coming industry leaders.…
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KBru: With the rapid expansion of social media, traditional forms of communication are slowly becoming the less preferred methods of communication. However, in the era of instant updates and the demand for immediate news, the quality of traditional communication doesn’t become any less important. Every writer likes to do press release in their own unique…
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Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening behind the scenes that are kept from the public. How do you control the message in order to still tell the story but not release…
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One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact that they’re in a race car, hoping to one day become a professional driver. They’ve only gotten a small glimpse of marketing, sponsorship proposals, the…
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Earlier this month, race fans and media alike were shocked when Formula 1 CEO Bernie Ecclestone gave an interview with Campaign Asia’s Atifa Silk where he gave controversial statements regarding promotion to young fans and the value of social media. In short, Ecclestone said he’d rather get to the 70 year old audience with “plenty…
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It’s only been a few days, but the response to So You Want to Work in Racing, Part I is far greater than myself or the Roundtable participants thought it would be. Not only has it proved helpful to people curious about a career in motorsports, but current participants in the sport have expressed gratitude…
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For most people working in the motorsports industry, a day doesn’t go by where we aren’t asked how to get employed in the motorsport world. Between the travel, people, competition, and cars, it can be a pretty exciting field to work in, and certainly for most, it looks incredibly enticing compared to the typical 9…
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.@Dogathan I would stuff the squirrel into the jar of Mayo and eat the pickle. — Flying Lizard (@FlyingLizard_MS) July 23, 2014 .@Viclovesracing I am the Chief strategist for the team, and also the strategist for the 45 car. Team Manager Eric Ingraham is on the #35 — Flying Lizard (@FlyingLizard_MS) July 23, 2014 .@AwesomeJoeRace…
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Branding is everywhere in motorsports. Driver suits, crew uniforms, race transporters and even walls and fences are decked out every race event with company logos. Press releases, social media, and press conferences are a part of the daily routine at these events, conveying the message brought to you, the audience, from a brand. Every brand…
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We’re just about ready to hand over the twitter to Seth! Start tweeting your questions! #askthelizards — Flying Lizard (@FlyingLizard_MS) May 29, 2014 .@MattEmbury how about restatement? We know what these cars can do & have our drivers within 6 pts of the lead. Have unfinished business! — Flying Lizard (@FlyingLizard_MS) May 29, 2014 .@Dionvmracing…
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“I don’t care what you think as long as it’s about me.” – Fall Out Boy, “I Don’t Care,” Folie à Deux At some point in life, we all have met that person, usually first in high school. It’s the person who will do anything to get attention, whether positive or negative. They want to…
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Note: Some of the original tweets with questions came from private accounts or have been deleted, making the tweets unavailable. We left the answers up anyway. .@cwalsh40 This is the only racing team I’ve ever managed, but I can say it’s a huge amount of details and work. Super gratifying though! — Flying Lizard…
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I had fully intended on a more lighthearted topic for the next Bruery post, but the flood of posts of a certain article in my social media feeds this morning brings up an increasing problem in media today: using the gullibility of the audience for the sake of publicity based on speculation. On December 29,…
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Earlier this week, TUDOR United SportsCar team Flying Lizard Motorsports held the first #AskTheLizards live question and answer session. Driver of the #35 Audi R8 LMS Dion von Moltke participated in the Q&A, answering fan questions for over an hour. Okay everyone it’s Dion here! Ready to answer some questions!! Start tweeting…
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Despite what the public may think, my career is just like any other. I have requirements, contractual obligations and have to show up and do the job. Sure, it’s an added bonus that my office is a race car and a race trailer, and that I get to travel ten months out of the year…
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In 1973, Marlon Brando was chosen as the winner of the Academy Award for Best Actor for his now-iconic performance in The Godfather. As a means of protesting Hollywood’s portrayal of Native Americans in film, Brando not only declined the award but sent Native American actress Sacheen Littlefeather in his place to speak on his…
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