Handling the public relations for multiple clients on a race weekend is generally easy. At the 24 Hours of Daytona, KBru Comm (just myself, KBru, this time around) covered 22 drivers between five cars, and it went swimmingly. I’ll do a blog with tips of how to do this later in the year, but it…
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In 2014, the Bruery started the first round table discussion titled “So You Want to Work in Racing.” We sat down with six established individuals in the motorsports industry and picked their brains, covering how they got started in racing and the advice they have to pass on to other up and coming industry leaders.…
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Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening behind the scenes that are kept from the public. How do you control the message in order to still tell the story but not release…
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One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact that they’re in a race car, hoping to one day become a professional driver. They’ve only gotten a small glimpse of marketing, sponsorship proposals, the…
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Earlier this month, race fans and media alike were shocked when Formula 1 CEO Bernie Ecclestone gave an interview with Campaign Asia’s Atifa Silk where he gave controversial statements regarding promotion to young fans and the value of social media. In short, Ecclestone said he’d rather get to the 70 year old audience with “plenty…
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