Handling the public relations for multiple clients on a race weekend is generally easy. At the 24 Hours of Daytona, KBru Comm (just myself, KBru, this time around) covered 22 drivers between five cars, and it went swimmingly. I’ll do a blog with tips of how to do this later in the year, but it…
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Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening behind the scenes that are kept from the public. How do you control the message in order to still tell the story but not release…
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One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact that they’re in a race car, hoping to one day become a professional driver. They’ve only gotten a small glimpse of marketing, sponsorship proposals, the…
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There are many pieces that go into the puzzle of being a race car driver. Our job is so much more than trying to drive a car fast. One of the biggest pieces of that puzzle is our interaction with the fans. In the current modern era of racing, especially sports car racing, it becomes…
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Despite what the public may think, my career is just like any other. I have requirements, contractual obligations and have to show up and do the job. Sure, it’s an added bonus that my office is a race car and a race trailer, and that I get to travel ten months out of the year…
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