In 2014, the Bruery started the first round table discussion titled “So You Want to Work in Racing.” We sat down with six established individuals in the motorsports industry and picked their brains, covering how they got started in racing and the advice they have to pass on to other up and coming industry leaders.…
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One of the best things about motorsports is the people. We’re a traveling circus, and after so many years and so many months away from home, we become family. That’s not limited to participants, but it includes the fans. There are so many times of race fans. There are the fair weather fans, who only…
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Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening behind the scenes that are kept from the public. How do you control the message in order to still tell the story but not release…
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One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact that they’re in a race car, hoping to one day become a professional driver. They’ve only gotten a small glimpse of marketing, sponsorship proposals, the…
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Earlier this month, race fans and media alike were shocked when Formula 1 CEO Bernie Ecclestone gave an interview with Campaign Asia’s Atifa Silk where he gave controversial statements regarding promotion to young fans and the value of social media. In short, Ecclestone said he’d rather get to the 70 year old audience with “plenty…
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It’s only been a few days, but the response to So You Want to Work in Racing, Part I is far greater than myself or the Roundtable participants thought it would be. Not only has it proved helpful to people curious about a career in motorsports, but current participants in the sport have expressed gratitude…
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For most people working in the motorsports industry, a day doesn’t go by where we aren’t asked how to get employed in the motorsport world. Between the travel, people, competition, and cars, it can be a pretty exciting field to work in, and certainly for most, it looks incredibly enticing compared to the typical 9…
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Branding is everywhere in motorsports. Driver suits, crew uniforms, race transporters and even walls and fences are decked out every race event with company logos. Press releases, social media, and press conferences are a part of the daily routine at these events, conveying the message brought to you, the audience, from a brand. Every brand…
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Despite what the public may think, my career is just like any other. I have requirements, contractual obligations and have to show up and do the job. Sure, it’s an added bonus that my office is a race car and a race trailer, and that I get to travel ten months out of the year…
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