The Bruery

“A crucial, but often overlooked, function of leadership is creating a culture in which effective communication can flourish.” – Greg Satell, Forbes Contributor. Confession of a public relations representative: When I was in college, I initially thought communications was going to be one of those cake-walk majors. I had just spent two years of my […]

Kevin Spacey is a genius. There’s no way around it. He started stage acting in the 1980s, and since then has become a professional actor, film director, producer, screenwriter, and singer. He has produced over 40 film and television projects, and has acted in over 80. His performances in pieces like A Beautiful Mind, American […]

Once you have your brand’s voice and tone defined, and have a clear mission of what your purpose on social media is, your next step will be to grow your following.  Unless you’re a celebrity or a viral sensation, growing your follower base on social media will take a lot of effort and time. It […]

In 2014, the Bruery started the first round table discussion titled “So You Want to Work in Racing.” We sat down with six established individuals in the motorsports industry and picked their brains, covering how they got started in racing and the advice they have to pass on to other up and coming industry leaders. […]

KBru: With the rapid expansion of social media, traditional forms of communication are slowly becoming the less preferred methods of communication. However, in the era of instant updates and the demand for immediate news, the quality of traditional communication doesn’t become any less important. Every writer likes to do press release in their own unique […]

Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening behind the scenes that are kept from the public. How do you control the message in order to still tell the story but not release […]