The Bruery

Last week at the Rolex 24 at Daytona, a motorsport official told me that in the next year, we’d see a decline in the presence of grid girls. Wednesday morning, Formula 1 officially announced that they’ll do away with grid girls starting in 2018, and I doubt they’ll be the last series to do so. […]

I remember in my first grade class we put on a play. For the life of me, I can’t tell you what it was about, but I remember this play had trolls. These trolls were malicious and downright annoying. They were ugly on the inside and out, and continuously took their frustrations of life out […]

“A crucial, but often overlooked, function of leadership is creating a culture in which effective communication can flourish.” – Greg Satell, Forbes Contributor. Confession of a public relations representative: When I was in college, I initially thought communications was going to be one of those cake-walk majors. I had just spent two years of my […]

Kevin Spacey is a genius. There’s no way around it. He started stage acting in the 1980s, and since then has become a professional actor, film director, producer, screenwriter, and singer. He has produced over 40 film and television projects, and has acted in over 80. His performances in pieces like A Beautiful Mind, American […]

Once you have your brand’s voice and tone defined, and have a clear mission of what your purpose on social media is, your next step will be to grow your following.  Unless you’re a celebrity or a viral sensation, growing your follower base on social media will take a lot of effort and time. It […]

In 2014, the Bruery started the first round table discussion titled “So You Want to Work in Racing.” We sat down with six established individuals in the motorsports industry and picked their brains, covering how they got started in racing and the advice they have to pass on to other up and coming industry leaders. […]

KBru: With the rapid expansion of social media, traditional forms of communication are slowly becoming the less preferred methods of communication. However, in the era of instant updates and the demand for immediate news, the quality of traditional communication doesn’t become any less important. Every writer likes to do press release in their own unique […]

Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening behind the scenes that are kept from the public. How do you control the message in order to still tell the story but not release […]

One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact that they’re in a race car, hoping to one day become a professional driver. They’ve only gotten a small glimpse of marketing, sponsorship proposals, the […]

Earlier this month, race fans and media alike were shocked when Formula 1 CEO Bernie Ecclestone gave an interview with Campaign Asia’s Atifa Silk where he gave controversial statements regarding promotion to young fans and the value of social media. In short, Ecclestone said he’d rather get to the 70 year old audience with “plenty […]

For most people working in the motorsports industry, a day doesn’t go by where we aren’t asked how to get employed in the motorsport world. Between the travel, people, competition, and cars, it can be a pretty exciting field to work in, and certainly for most, it looks incredibly enticing compared to the typical 9 […]

.@Dogathan I would stuff the squirrel into the jar of Mayo and eat the pickle. — Flying Lizard (@FlyingLizard_MS) July 23, 2014 .@Viclovesracing I am the Chief strategist for the team, and also the strategist for the 45 car. Team Manager Eric Ingraham is on the #35 — Flying Lizard (@FlyingLizard_MS) July 23, 2014 .@AwesomeJoeRace […]

Branding is everywhere in motorsports. Driver suits, crew uniforms, race transporters and even walls and fences are decked out every race event with company logos. Press releases, social media, and press conferences are a part of the daily routine at these events, conveying the message brought to you, the audience, from a brand. Every brand […]

We’re just about ready to hand over the twitter to Seth! Start tweeting your questions! #askthelizards — Flying Lizard (@FlyingLizard_MS) May 29, 2014 .@MattEmbury how about restatement? We know what these cars can do & have our drivers within 6 pts of the lead. Have unfinished business! — Flying Lizard (@FlyingLizard_MS) May 29, 2014 .@Dionvmracing […]

“I don’t care what you think as long as it’s about me.” – Fall Out Boy, “I Don’t Care,” Folie à Deux At some point in life, we all have met that person, usually first in high school. It’s the person who will do anything to get attention, whether positive or negative. They want to […]

I had fully intended on a more lighthearted topic for the next Bruery post, but the flood of posts of a certain article in my social media feeds this morning brings up an increasing problem in media today: using the gullibility of the audience for the sake of publicity based on speculation. On December 29, […]

In 1973, Marlon Brando was chosen as the winner of the Academy Award for Best Actor for his now-iconic performance in The Godfather. As a means of protesting Hollywood’s portrayal of Native Americans in film, Brando not only declined the award but sent Native American actress Sacheen Littlefeather in his place to speak on his […]


The mission of this website is to be more than a company description and a list news stories. Welcome to the Bruery. The Bruery will host features all season long, written by KBru, clients and guest writers, showing you a deeper look into the sport and public relations from a variety of perspectives. Please come […]