Pippa Mann and Indiegogo Launch Interactive Crowdfunding Campaign for Susan G. Komen
Following the recent announcement of her entry into the 99th running of the Indianapolis 500, Pippa Mann has partnered with Indiegogo, the international crowdfunding website, to launch a new campaign in support of Susan G. Komen. Mann will run the legendary Indianapolis 500 Memorial Day event, returning with Dale Coyne Racing, again sporting the pink and white Komen brand on her race car livery.
As the world’s largest breast cancer organization, Komen not only provides assistance and resources to persons dealing with the disease, but also funds more breast cancer research than any other nonprofit. Mann joined forces with the organization last year, utilizing her Indianapolis 500 efforts to increase awareness and raise funds for the organization. Strengthening the partnership for a second year, Mann plans on taking her 2015 efforts a step further by setting a fundraising goal of $50,000, but by also making her campaign interactive though Indiegogo.
“As we started to prepare for the second year of this program, I wanted a much more interactive way to host the fundraising component that would show a goal, our progress towards it, and give us the ability to reward people who contribute to the campaign,” said Mann. “I am incredibly grateful for the way the racing community has stepped up to be a part of this campaign to raise money, and I love the list of perks we will be offering through the site.”
Through the URL pippamann.com/getinvolved, fundraising efforts will begin May 1 and end the midnight after the Indy 500. Race fans, benefactors, media and other supporters will be able to watch the progress of the campaign as the momentum leads up to race day. Donors to the cause will be eligible for perks, including Komen wristbands and koozies, special T-shirts, caps donated by Honda and Firestone, garage tours, a Race with Pippa night at Fastimes Karting, new exclusive Doug Garrison Artwork, and Bell mini helmets painted by Pippa’s Indy 500 helmet painter.
“I’m excited about our campaign finally going live, and to see people clicking through, talking about it, telling friends about it, and getting involved with what we’re trying to do,” said Mann. “This isn’t a campaign for just my fans; this is a campaign for anyone who has been directly affected by breast cancer, and also for those we hope will never be affected. We believe our $50,000 goal is achievable, and we believe we can get there with the help of our fans and supporters. If just 5,000 people donate $10 each, we will be able to meet our goal.”
Participants of the campaign are invited to promote the movement and tell their personal stories through the #GetInvolved hashtag on social media, as well as the URL pippamann.com/getinvolved.
Susan G. Komen
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $847 million in research and provided $1.8 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.