IMSA SportsCar Championship

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SportsCar Fan Goes the Extra Mile for Bryan Sellers

This weekend on the Sahlen’s Six Hours of the Glen FOX Sports broadcast, sports car fans heard the story of Anthony Florio, the race fan who went the extra mile...

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Doubling Up at the Grand Prix

Handling the public relations for multiple clients on a race weekend is generally easy. At the 24 Hours of Daytona, KBru Comm (just myself, KBru, this time around) covered 22...

Q&A: So You Want to Work in Racing 2.0

Q&A: So You Want to Work in Racing 2.0

In 2014, the Bruery started the first round table discussion titled "So You Want to Work in Racing." We sat down with six established individuals in the motorsports industry and...

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Well…it was wet: The Fan Experience at Petit Le Mans

One of the best things about motorsports is the people. We’re a traveling circus, and after so many years and so many months away from home, we become family. That’s...

Roundtable: Finding the Balance Between Censorship and Common Sense Part II

Roundtable: Finding the Balance Between Censorship and Common Sense Part II

Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening...

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Roundtable: Finding the Balance Between Censorship and Common Sense Part I

One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact...

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Young Fans and Social Media: Was Bernie Right?

Earlier this month, race fans and media alike were shocked when Formula 1 CEO Bernie Ecclestone gave an interview with Campaign Asia’s Atifa Silk where he gave controversial statements regarding...

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Roundtable: So You Want to Work in Racing, Part II

It’s only been a few days, but the response to So You Want to Work in Racing, Part I is far greater than myself or the Roundtable participants thought it...

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Roundtable: So You Want to Work in Racing, Part I

For most people working in the motorsports industry, a day doesn’t go by where we aren’t asked how to get employed in the motorsport world. Between the travel, people, competition,...

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Public Relations Representative Roundtable: Raise All Ships

Branding is everywhere in motorsports. Driver suits, crew uniforms, race transporters and even walls and fences are decked out every race event with company logos. Press releases, social media, and...

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Dion von Moltke: The Ups and Downs of Accessibility

There are many pieces that go into the puzzle of being a race car driver. Our job is so much more than trying to drive a car fast. One of...