Public Relations

Photo Jul 01, 10 56 10 AM

SportsCar Fan Goes the Extra Mile for Bryan Sellers

This weekend on the Sahlen’s Six Hours of the Glen FOX Sports broadcast, sports car fans heard the story of Anthony Florio, the race fan who went the extra mile...

How to Handle People Who Love to Hate

How to Handle People Who Love to Hate

I remember in my first grade class we put on a play. For the life of me, I can’t tell you what it was about, but I remember this play...

Is Public Relations Really That Important?

Is Public Relations Really That Important?

“A crucial, but often overlooked, function of leadership is creating a culture in which effective communication can flourish.” – Greg Satell, Forbes Contributor. Confession of a public relations representative: When...

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Doubling Up at the Grand Prix

Handling the public relations for multiple clients on a race weekend is generally easy. At the 24 Hours of Daytona, KBru Comm (just myself, KBru, this time around) covered 22...

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Sending the Elevator Back Down

Kevin Spacey is a genius. There’s no way around it. He started stage acting in the 1980s, and since then has become a professional actor, film director, producer, screenwriter, and...

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To the Race Fan Who Saw Me in a White Shirt on a Rainy Day at the Race Track:

UPDATE: The response to this from men and women all over has been overwhelming. Clearly my experience was one that needed to be shared, as women in the sport are...

Twitter Tips: Authenticity and Followers

Twitter Tips: Authenticity and Followers

Once you have your brand’s voice and tone defined, and have a clear mission of what your purpose on social media is, your next step will be to grow your...

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Twitter Tips: How to Use Twitter Effectively for Your Brand

Despite the fact that just anyone can get on social media these days, all it takes is a few minutes on a site like twitter to see that social media...

Q&A: So You Want to Work in Racing 2.0

Q&A: So You Want to Work in Racing 2.0

In 2014, the Bruery started the first round table discussion titled "So You Want to Work in Racing." We sat down with six established individuals in the motorsports industry and...

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Motorsports Press Release Writing and Distribution 101

KBru: With the rapid expansion of social media, traditional forms of communication are slowly becoming the less preferred methods of communication. However, in the era of instant updates and the...

Roundtable: Finding the Balance Between Censorship and Common Sense Part II

Roundtable: Finding the Balance Between Censorship and Common Sense Part II

Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening...

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Roundtable: Finding the Balance Between Censorship and Common Sense Part I

One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact...

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Young Fans and Social Media: Was Bernie Right?

Earlier this month, race fans and media alike were shocked when Formula 1 CEO Bernie Ecclestone gave an interview with Campaign Asia’s Atifa Silk where he gave controversial statements regarding...

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Roundtable: So You Want to Work in Racing, Part II

It’s only been a few days, but the response to So You Want to Work in Racing, Part I is far greater than myself or the Roundtable participants thought it...

Part One

Roundtable: So You Want to Work in Racing, Part I

For most people working in the motorsports industry, a day doesn’t go by where we aren’t asked how to get employed in the motorsport world. Between the travel, people, competition,...

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Flying Lizards Twitter Q&A with Thomas Blam

.@Dogathan I would stuff the squirrel into the jar of Mayo and eat the pickle. — Flying Lizard (@FlyingLizard_MS) July 23, 2014 .@Viclovesracing I am the Chief strategist for the...

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Public Relations Representative Roundtable: Raise All Ships

Branding is everywhere in motorsports. Driver suits, crew uniforms, race transporters and even walls and fences are decked out every race event with company logos. Press releases, social media, and...

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Flying Lizards Twitter Q&A with Seth Neiman

We’re just about ready to hand over the twitter to Seth! Start tweeting your questions! #askthelizards — Flying Lizard (@FlyingLizard_MS) May 29, 2014 .@MattEmbury how about restatement? We know what...

Publicity: Why Any Does Not Equal Good

Publicity: Why Any Does Not Equal Good

“I don’t care what you think as long as it’s about me.” – Fall Out Boy, “I Don’t Care,” Folie à Deux At some point in life, we all have...

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Flying Lizards Twitter Q&A with Eric Ingraham

Note: Some of the original tweets with questions came from private accounts or have been deleted, making the tweets unavailable. We left the answers up anyway.   .@cwalsh40 This is...

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Separating Fact from Speculation

I had fully intended on a more lighthearted topic for the next Bruery post, but the flood of posts of a certain article in my social media feeds this morning...

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Flying Lizards Twitter Q&A with Dion von Moltke

Earlier this week, TUDOR United SportsCar team Flying Lizard Motorsports held the first #AskTheLizards live question and answer session. Driver of the #35 Audi R8 LMS Dion von Moltke participated...

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Marc Miller: What Makes it Worthwhile

Despite what the public may think, my career is just like any other. I have requirements, contractual obligations and have to show up and do the job. Sure, it’s an...

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“Go Get Brando.”

In 1973, Marlon Brando was chosen as the winner of the Academy Award for Best Actor for his now-iconic performance in The Godfather. As a means of protesting Hollywood’s portrayal...