Public Relations

Is Public Relations Really That Important?

Is Public Relations Really That Important?

“A crucial, but often overlooked, function of leadership is creating a culture in which effective communication can flourish.” – Greg Satell, Forbes Contributor. Confession of a public relations representative: When...

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Doubling Up at the Grand Prix

Handling the public relations for multiple clients on a race weekend is generally easy. At the 24 Hours of Daytona, KBru Comm (just myself, KBru, this time around) covered 22...

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Sending the Elevator Back Down

Kevin Spacey is a genius. There’s no way around it. He started stage acting in the 1980s, and since then has become a professional actor, film director, producer, screenwriter, and...

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To the Race Fan Who Saw Me in a White Shirt on a Rainy Day at the Race Track:

UPDATE: The response to this from men and women all over has been overwhelming. Clearly my experience was one that needed to be shared, as women in the sport are...

Twitter Tips: Authenticity and Followers

Twitter Tips: Authenticity and Followers

Once you have your brand’s voice and tone defined, and have a clear mission of what your purpose on social media is, your next step will be to grow your...

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Twitter Tips: How to Use Twitter Effectively for Your Brand

Despite the fact that just anyone can get on social media these days, all it takes is a few minutes on a site like twitter to see that social media...

Q&A: So You Want to Work in Racing 2.0

Q&A: So You Want to Work in Racing 2.0

In 2014, the Bruery started the first round table discussion titled "So You Want to Work in Racing." We sat down with six established individuals in the motorsports industry and...

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Motorsports Press Release Writing and Distribution 101

KBru: With the rapid expansion of social media, traditional forms of communication are slowly becoming the less preferred methods of communication. However, in the era of instant updates and the...

Roundtable: Finding the Balance Between Censorship and Common Sense Part II

Roundtable: Finding the Balance Between Censorship and Common Sense Part II

Click here for Part One. Whenever there’s on track action or big news taking place, the public only learns part of the story. There are always some key things happening...

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Roundtable: Finding the Balance Between Censorship and Common Sense Part I

One of my favorite things about working with clients in USF2000 is the amount of personality the drivers have. They’re almost euphoric each day at the track, enjoying the fact...